Orit Hickman’s Journey to a Stronger, Smarter Practice with Rockstar
Updated: Jul 16
Orit Hickman, owner of Pain Science Physical Therapy in Burien, Washington, knows the challenges of running a busy clinic all too well. During her discovery call with Rockstar, she shared a familiar frustration: paying $3,000 a month to a marketing company for services that weren’t fully meeting her needs. She was still creating all the content for her patient newsletters and provider updates and needed real help, not just expensive overhead.
Orit came to Rockstar not as a skeptic, but as a believer. She had been part of the early conversations that encouraged founder Will Humphreys to start the company. She knew firsthand the struggles clinics faced finding reliable front desk support. And she trusted that Rockstar could fill the gap.
Today, Orit has two virtual assistants who are fully integrated into her clinic’s workflow. They ensure phones are always answered, communication flows easily between teams, and important admin work gets done. For the cost of one in-person hire in Seattle’s high-priced job market, she now has double the coverage.
What made it work so well? Orit credits strong systems and leadership. A dedicated front desk manager oversees the virtual team and onsite techs, and good communication keeps everyone on the same page. Both virtual assistants also have clinical backgrounds: a PT and a nurse.
There was a learning curve, Orit admits. But with the right setup, the transition was smooth. Now, she’s excited to take it even further, offloading newsletter management, website updates, and other marketing tasks to her trusted virtual assistants.
For Orit, Rockstar didn’t just meet a need; it opened a path to a better, more sustainable way to run her clinic.
