Three Years of Rockstar, Now We're Going Global

Today marks three years since we started this. What began as one phone call and one hire has grown into a partner that 170+ private practices trust with their operations. That's not something we built alone, and this milestone belongs to the clients who bet on us early, the VAs who show up for practices every single day, the team members who built the structure behind it, and the partners who kept believing this could get bigger than it was.

Chapter 1: Where It All Started

Rockstar exists because our founder, Will Humphreys, lived the exact problem we now solve.

At 17, Will fell off a mountain and broke both arms and both legs. Physical therapy gave him his life back, and it gave him a direction too. He built one outpatient clinic into a multi-location practice generating $5 million in revenue, and along the way he felt every piece of the operational weight that comes with running a healthcare practice. The billing that never quite catches up. The credentialing spreadsheets nobody wants to own. The administrative burnout that pulls good clinicians away from the patients they built everything to serve.

He knew there had to be a better way, and it turned out the answer was already sitting in his network. Will had spent years finding exceptional, English-fluent healthcare talent in the Philippines for his own businesses. When a fellow practice owner asked if he could find them one VA, Will said yes, made the hire, and put a 30-day check-in on the calendar to see if it actually worked.

It worked. The owner had time back. The VA wasn't just completing tasks, she was embedded in the practice. That one hire became Rockstar.

Chapter 2: Three Years of Growth

The numbers tell part of the story.

Rockstar has grown from 14 partners in our first year to 170+ today, supported by a team of over 300 Rockstar VAs. We've maintained a 97% partner retention rate, and our partners save an average of $20,000 a year per hire. In 2025, that track record earned outside recognition too: a Silver Stevie® Award at the American Business Awards®.

We've built out a full leadership team along the way, adding dedicated operations, recruitment, partner success, marketing, and administrative leaders as the company grew. We hosted the Rockstar Revolution Summit in Manila, then two Ultimate PT, OT & SLP Summits. This year, we partnered with Credential Network to launch AI-native credentialing, cutting down a process that used to eat hours out of every practice owner's week.

None of that happened by accident. It happened because the model held up as it scaled.

Chapter 3: The People Behind the Success

Behind every number in Chapter 2 is a person who made a decision to trust Rockstar with something that mattered to them.

Clients who handed over parts of their practice they'd been carrying alone for years. VAs who show up every day and do work that keeps clinics running, often becoming the kind of team member a practice owner says they couldn't imagine operating without. Internal team members who built the systems, playbooks, and support structures that make placements stick instead of fade. Partners across the industry who saw what we were building and chose to build alongside us.

We're working on collecting more of these stories directly, in the words of the people who lived them, for future updates. For now, the retention numbers speak to what's been true from the start: this only works because people keep choosing to stay in it.

Chapter 4: Why We're Growing Globally

We're not changing our name. We're not becoming a different company. We're still Rockstar.

What's changing is our reach. What started as VA staffing for private practices has grown into something bigger: operational infrastructure, AI-native tools, credentialing services, and a partner network that spans well beyond where we started. Going global means bringing that same model to more practices, in more places, without losing what made it work in the first place.

What stays the same:

• A people-first culture, both for our clients and for the VAs we place.

• High-quality, vetted talent who speak healthcare from day one.

• The kind of client support that treats a placement as the beginning, not the finish line.

  
  

What expands:

• A bigger vision for what operational support can look like for healthcare practices.

• More opportunities for the talented professionals we work with.

• A greater reach that lets more practice owners get their time back.

Chapter 5: Looking Ahead

The next three years build on what the first three proved out.

We're expanding support for healthcare practices beyond physical, occupational, and speech therapy. We're continuing to invest in AI and technology, building on what the Credential Network partnership started. We're creating more career opportunities for Filipino professionals, because the talent has always been the foundation this whole company was built on. We're strengthening partnerships across the healthcare industry, and we're staying focused on the same goal we had on day one: helping clinics reclaim the time they've been losing to administrative weight, so they can spend it on the patients they got into this work for.

To every client who trusted us with a piece of their practice. To every VA who shows up and does the work that makes this whole model real. To every employee who built the structure behind the growth. To every partner and supporter who's been part of this since it was 14 practices and one small team.

The past three years have shaped who we are. The years ahead will define what we're capable of achieving together.